Felix Jesse

Hi, I'm Felix.

Product Leader B2B SaaS Cologne

I build products and product organizations that create clarity in complex environments – with strong teams, clear ownership, and measurable business impact.

About

I'm a product leader with an engineering background who works best in complex environments – especially where products sit close to real operations, infrastructure, or sustainability-driven business models. My focus is on building clarity: in strategy, in prioritization, in team ownership, and in the link between product decisions and business outcomes.

Success Stories

Vytal · Head of Product · 2023–2024

Launching a new product in 5 markets – in 3 months

Tap2Borrow was a net-new product: hardware, software, and GTM built simultaneously with a 3-month runway and almost no competition.

Read case study ↓

Context

Vytal wanted to reach customers who'd never download a dedicated app. Tap2Borrow – tap-to-borrow reusable containers via mobile payment – solved this and doubled as a sales argument for event venues needing high checkout speed. At launch, one small competitor existed.

My Role

Head of Product – full scope. Hardware strategy, software build, GTM, product marketing, partner onboarding, technical feasibility, user testing.

What I Built

End-to-end launch across 5 international markets in 3 months. Hardware provision for two distinct segments (cafes and festival operators), technical reliability under event load, coordination across engineering, operations, and external partners.

Impact

€50k recurring license revenue within 3 months
~€200k usage-based ARR within 3 months

Baseline numbers from the initial 3-month window, before expected growth.

Vytal · Head of Product · 2023–2024

Building a product & design team for ambitious growth

Vytal had big growth plans and a product function of one – I hired the team, introduced the processes, and made product a company-wide effort.

Read case study ↓

Context

When I joined: 1 PM, 1 designer. Ambitious growth plans demanded a function that could actually keep up.

My Role

Head of Product – hiring manager, process owner, responsible for turning a small function into one that could execute at scale.

What I Built

Hired 1 PM, 1 PM student, 1 designer – team of 5. Introduced discovery, prioritization, and roadmapping processes. Pulled other departments into the development cycle. Established all-hands testing before major releases.

Impact

Team grew from 2 to 5. Other departments shifted from passive recipients to active contributors. Release quality improved measurably. Product became a company-wide capability.

epilot · Senior PM · 2021–2023

From static forms to 250+ live digital customer journeys

Grid operators and energy providers were handling complex customer requests with static forms. We gave them the tools to go fully digital – without writing a line of code.

Read case study ↓

Context

Grid operators and energy providers ran complex customer requests through static forms. They needed to go fully digital – configurable and no-code.

My Role

Senior PM owning Journey Builder (no-code journey creator) and Product Hub (integrated product catalog), each with a dedicated squad I led.

What I Built

Journey Builder: visual automations, conditional logic, prefill, tracking integrations, custom CSS for white-labeling. Product Hub: configurable product catalog embedded directly into journeys.

Impact

250+ live customer journeys created
10× digital lead count within 12 months

How I work

Now

Available

Open to Senior PM and Product Leadership roles – Head of Product, VP Product, Director. Looking for B2B SaaS companies with real traction where product can be a true growth lever.

Updated March 2026